Types of newspaper advertisement

Newspapers generally feature two types of ads. First, there is the classified ad or text ad, and then you have retail advertising or display ads. The display ad may be all text or include images and can be found throughout the publication. All of the following types of newspaper ads refer to display ads.
Business Card Ad - This type of ad basically says who and where you are, and what you sell. It may include your logo. Short and sweet, that's it. This could be a nice small ad that you run year round.
Coupon Ad - These are great for sales promotions to bring new customers to the store. By offering a certain dollar or percent amount off your merchandise, the coupon offer is also one of the easiest ads to track the effectiveness.
Sale Ad - Instead of offering a discount to a particular customer like the Coupon Ad, the Sale Ad invites the public into their store to receive a discount on a product, department or the entire store. Most retailers limit the extent of their newspaper advertising to the ad featuring a clearance or other markdown sale.
Spotlight Ad - This type of newspaper ad focuses the attention to a particular product, product line, staff member or customer of your business. This looks good as a larger display ad run just a few times each year.
Informational Ad - This ad could be written as a Q&A ad offering your professional advice on a topic your store covers. It could also be written in a journalistic style making it read like an article instead of an advertisement.